What Is world music and Why Does It Exist?

When clarifying what we consider to be defined as world music you need to address several aspects that have taken affect on mass society including globalisation, commercialism and cultural imperialism. Underpinning how the change in dynamics has affected our society, and more specifically music industries. The term ‘world’ music can emphasise the subcultures within a nations music community, upholding a countries national identity. We often brand something worldly if it does not resemble commercial western influences or culture. It is the Non- spoken English records that highlight the music traditions of a nation such as Africa or Asia. The huge consumption of music allows if to fall under many genres and categories dependant on the consumer.